BrandnEU | ongoing

BEL, GER | 2020-2022

Mr. Margaritis does not have a lot of time.
Escalator, 8th floor, the unlocking of an
unremarkable office door. Inside, grey
cabinets, an ironing board, a steamer -
and - an armoury of flags, almost timidly
appearing behind some of the ajar cabinets.
Scraps of fabric - broadcasted throughout
European households for decades, shaping
our collective visual memory when it comes
to European politics and decision making -
stored in a windowless supply closet on Rue
de la Loi. „Single-handedly developed
database“, „mistakes would be fatal“, „requests
from other international institutions“, are some
extracts from a short conversation. „Upcoming
reception for state leaders later today“ -
Mr. Margaritis has to leave.

#004494 and #ffed00. The recurring color codes
anyone who is wandering around Schuman district
is constantly confronted with. Pantone Reflex Blue
and Pantone Process Yellow. The European flag as
a symbol of unity, almost intrusively presented to
the citizens. And yet, appearances are deceitful.
European Parliament, European Council and
European Commission - breeding sites for very
diverse and contrasting strategies and agendas
that over 500 million citizens will later be confronted
with. 

A visual attempt to break down ways of political
marketing connected to the European institutions
in Belgian‘s capital.